Thursday, December 27, 2018
Press release from the issuing company
An elegant proposal entitled Flora Renaissance
Barcelona – Lecta welcomes 2019 with its new annual calendar featuring distinctive details from the arrival of spring in Sandro Botticelli’s “Primavera”, where the young goddess Flora is seen decorating nature with flowers and plants in her path.
Beyond the beauty and symbolism of the mythological and pagan figures in this famous work of art, Lecta offers a new vision showcasing the abundant, colorful floral and plant world of the Tuscany spring, which Botticelli renders with extraordinary precision and elegance in his monumental painting.
Flora’s headdress. The folds in her tunic. The grass in the meadow. The fruit trees of the forest are among the 12 attractive, original selections enhanced by the quality of the GardaPat 13 KIARA paper on which the calendar is printed.
With this Italian Renaissance masterpiece, Lecta completes the trilogy of calendars devoted to reproducing great works of art on its premium paper for the publishing industry.